Right here at Kissmetrics, we’ve discussed tips on how to build authority inside your industry through blogging. If you’re keen on Social Media Marketing Examiner, you may have read about major brands that have taken advantage of guest blogging. So today, we are going to take a look at exactly how to get guest blogging opportunities and make the most from them.
Before we begin, your first task is usually to decide what your ultimate goal for article blog sites is. Knowing this goal before hand is key in determining the appropriate blogs to submit guest posts to. Typically there are actually three main goals for guest blogging.
Together with the correct type of content on the top blogs, that you can do these three of these things. If you are looking to accomplish either #1 or #2, then you will want to find blogs that have a great sized and engaged audience. When you are just seeking to accomplish #3, then you will want to pinpoint blogs with strong root domain authority. You should check this free of charge while using SEOmoz toolbar. Knowing your goals beforehand can help you in determining which blogs is definitely the good for you to submit guest posts to.
So if you can sell seeds, you will need to find gardening blogs having an engaged audience of gardeners. The following should assist you in finding the right type of guest post opportunities.
Google is a superb starting point in the quest for guest posting opportunities. You should use any of the following keyword searches to get blogs that accept guest posts. Just replace keyword with keywords through your industry.
Are conscious of any prolific guest bloggers with your industry? If you read enough blogs with your industry (that you simply should), these will be the names the truth is repeatedly writing content for some individuals. For web marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and many others. Using Google search, look for the name of prolific guest bloggers inside your industry as well as the phrase “guest post by”. This can reveal each of the sites these guest bloggers have posted upon. They should be good places for you to guest post upon at the same time. A bonus will be in the event you actually know a guest blogger within your industry that could make an introduction for you to the those who own blogs they may have guest posted upon.
If you (or maybe your internet marketing agency) has ever pulled up a backlink analysis of a competitor while dealing with your SEO campaign, chances are one or more of your competitors have backlinks from guest posts they have got done. When you have usage of tools like Open Site Explorer, you can consider the backlinks of your respective competitors and spot any blogs they have written for. If you don’t, that you can do a Google search for link:domain.com -domain.com “guest post” (replacing domain.com with the competitor’s domain) which ought to reveal sites which a competitor has written for.
A great deal of bloggers and guest posters will share their latest guest posts on social networking sites. Ever since the easiest one to search is Twitter, you should attempt running a Twitter seek out keyword “guest post” to obtain the latest tweets about guest posts within your industry. Just keep to the links to determine what blogs are accepting the guest posts.
Need more keyword search ideas or even a just a list with plenty of different guest posting opportunities? Check out this post on Buzz Blogger with 500 places to syndicate content and this one by Brian Keith May with 100 sites to submit guest posts.
Last, but not least, is My Blog Guest, a community of guest bloggers. Subscribe to free and check for blogs that happen to be accepting guest posts. Better yet, post your personal information to mention that you are looking to write guest posts on the particular topic so blog owners can find you!
Getting ready to Pitch a Guest Post
Notice that we don’t just jump from finding guest blogging the opportunity to contacting the blogs. That’s because there are a few things you need to do before you decide to propose a guest post for the site you’ve just found.
Getting to know your target blog’s content is key. Sure you know they may have content in regards to the keyword you looked for while searching for guest post opportunities. But you must know more concerning this content such as…
While your blog might have guest posts, now you ask do the guest bloggers do well? Do guest blog posts on the webpage get as much comments and social sharing as blog posts by the owner? Some sites might accept guest posts, however if the audience is simply tuning set for the blog owner, you then won’t do so well when your goal is always to build authority or get traffic back to your website.
Some blog owners will probably accept guest posts by some kinds of people over others. Peruse a few guest blogger bios around the blog to see if they may be fellow bloggers, freelancers, consultants, company owners, or anything else. This could be important if you introduce you to ultimately the blog owner to your pitch. Look for a little more about the success rates of guest posting outreach in this study on SEOmoz.
To boost your odds of getting accepted being a guest blogger, it is advisable to get some good recognition from your blog owner first. The best way to try this is to require a couple of weeks and reply to their latest posts. You’ll get bonus points for sharing those posts on Twitter too – it is important to are the blog owner’s @username on Twitter. In this way, if you pitch your guest post, you won’t become a complete stranger.
The very last thing you need to do before contacting the blog owner is browse the guest posting guidelines, if applicable, and follow them closely. Does the blog owner would like you to pitch a concept or actually submit a full post? What format do they really want it in? Do they want you to make your account and enter it into WordPress? These are generally things to know in advance before you contact the blog owner.
As a blogger who receives daily guest post pitches, nothing turns me off of an e-mail more than ones beginning from Dear Sir or Madam, Dear Webmaster, For the owner of Kikolani.com, or perhaps Hi. Somewhere around the blog you happen to be planning to contact is definitely the name of the blog owner. You may have to ferret around for it in the about page or on one of many blog’s social websites accounts, but it is more than likely out there. Believe it is, and then use it to start the e-mail.
Recall the part about seeing who guest bloggers are saved to your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on the sites. If you seen that most guest bloggers are bloggers themselves, then you might want to introduce yourself being a blogger at (insert your own or business blog here). You can always be an entrepreneur on the side – just center on your blogging skills first.
Make sure to include good reasons to become a guest blogger. Include a few links to posts you might have published elsewhere, including your own blog. Preferably go along with posts that have a great bit of social engagement therefore the blog owner will discover your potential value with their audience.
The best way to Pitch a Guest Post Idea
In the event the guest post guidelines ask you to submit a topic idea, then (depending on your research of previously popular posts), pitch various ideas so the blog owner has some to select from.
One of the common questions regarding guest blogging is whether or not you should be making use of your best content for your blog or for your guest posting. It depends upon the quality of the blog you will be submitting your site content to. When the blog has simply 900 word posts with plenty of screenshots, in that case your post needs to be similar. When the blog has simply posts with 500 words or less with only one image, your posts (again) needs to be similar. Here are other good methods for making your guest post as awesome as you can.
The first thing to remember in regards to a great guest post is it is just not concerning your business, your product or service, or even your services. Guest posts should be valuable sources of information – not advertisements! Any specifics of your organization and related items needs to be reserved for the writer bio. Occasional mentions, stories, or examples are OK to illustrate a point, but the majority of the post should be centered on something apart from your small business.
Take a look at posts on your target blog. Can they use a lot of headers, bolded text, images, quotes, or some other special formatting? Ensure your post has similar elements to suit other posts on the website.
Show the blog owner that you know their content by such as a few internal links back to a selection of their posts. The easiest way to achieve this is usually to execute a Google search for site:domain.com intitle:keyword. This can get you their top posts over a particular keyword so that you can link that post for the keyword inside your post. Also, in the event you mention any specific products, books, etc., be sure you connect to those too (assuming it’s not self-promotional).
At the conclusion of your amazing guest post, be sure you feature a call to action for comments. The greater number of discussion your post generates, the greater!
How to Craft an incredible Guest Bio
The most crucial element of guest blogging (to suit your needs) is going to be your guest post bio. Normally, this is the only place you should include self-promotion links back to your site, blog, product, service, book, etc. What you write in this section is determined by your guest blogging goals.
Should your goal is to find good backlinks, just make sure your bio contains a link back to your site along with your target anchor-text so you are set.
Should your goal is to get traffic back to your website, then you might like to consider in which you want that traffic to go. Depending when it comes to your guest post as well as the audience in the blog you place it upon, you might like to send website visitors to a custom landing page or page with regards to a specific product / service.
When your goal is always to increase followers to your social accounts, do this by having a line to the end of your bio that says “Follow me on (insert your top social networking and link here).”
If you’re aiming to become a regular contributor to your blog, or just want the blog owner to brag about what an excellent guest blogger you might be, then make sure to do your greatest to market your post to popularity via your own audience. The blog owner will love it when you send new readers their way. Also, make sure you reply for your comments. That will go a long way when you are attempting to build authority in your industry.
As soon as the goal is traffic, the outcomes of your respective guest blogging should definitely be measured. The simplest way to do this would be to create a high level Segment in Google Analytics. One can learn how to setup dexrpky09 Advanced Segment in this article on the way to find out which internet marketing strategy drives the ideal traffic. You simply need one segment while using source dimension with multiple statements for each domain you have guest blogged for – you could have approximately 20 or statements per Advanced Segment. Mine appears like this…
Using this, you can view all of your Google Analytics data based on referrals from the guest posts. This helps you determine the achievements of your current guest blogging strategy with regards to generating traffic and making conversions. If you’re uncertain how to track conversions, see this post on getting actionable data to discover ways to setup goals.
Finally, don’t forget that guest blogging might be a two-way street. It’s challenging to keep your own blog content while guest posting on a great deal of other blogs. So make sure you open an invitation for guest bloggers to publish all on your own blog. By doing this, you can keep fresh content all on your own blog, put in a new perspective for your personal audience, and hopefully get new readers through your guest blogger’s community. It’s a win-win situation!
Would you use guest blogging in your internet marketing strategy? How many other things do you suggest for a business planning to enhance their guest blogging success?